CU Offers New 'Environment, Media & Culture' Class

New for Spring 2006, CU-Boulder students have the opportunity to look critically at media coverage of environmental issues in an interdisciplinary course that examines the intersection of communication and culture with the environment. In an era when environmental policy debates are among the most significant global discussions engaging nations, and in which much of the public gets its knowledge and ideas about environmental issues through media channels, the class explores the key role media institutions play in that arena.

The university has long had a strong reputation for its programs in environmental studies and environmental journalism. Through the former, students study environmental science and policy, while the School of Journalism and Mass Communication offers a master's level specialty in environmental reporting. The new "Environment, Media and Culture" special-topics course (JOUR 4871/ENVS 4100/5100) provides the first media-studies focus on the environment.

Designed and taught by Dr. Wendy Redal, former program coordinator for CU's Center for Environmental Journalism, the course emphasizes the social construction of environmental issues and ideas. "While on one level the environment is a natural, material reality," Redal says, "the way it is understood, interpreted and acted upon is a product of how people think and talk about it, often through media channels."

Students in the class use theories about culture and rhetoric to investigate how environmental stories are told, paying special attention to journalism as well as other forms of popular media such as television and film. Case studies are used to focus inquiry, ranging from old-growth logging in the Pacific Northwest to genetically modified crops to climate change. The course highlights political dimensions of environmental issues, looking at how issues are "framed" by various interests, including industry, activists and government, in order to communicate with strategic effect.

While the course is intended to be of value for any student interested in communication and environmental studies, it is also designed to benefit journalism students by providing an analytical understanding of the media's role in covering the environment. Knowing more from within a theoretical context about the forces and pressures on communicators and audiences alike, journalists can be better prepared to cover environment issues more effectively, Redal says.

She is excited by her students' range of interests, which are evident in the subjects they have chosen for their final research-paper assignment. Asked to investigate a topic that brings together the course emphasis on environment, media and culture, projects include an analysis of the discourse used to market organic, fair-trade coffee; a survey of how the term "junk science" is fought over by competing voices on the global warming issue; rhetorical battles over how wolf reintroduction is framed in Idaho news stories; and scrutiny of way nature is employed and depicted in SUV ads.

For a detailed look at the content of the new course, see the syllabus for Environment, Media and Culture.